What are the success factors of a good website? We believe it is all about offering appealing and unique content, clear calls to action with added value to your customers, tools for interaction with your guests and a booking path integrated with your hotel systems. Learn more about our solutions for web design, Internet booking engine and strategic online marketing.
OPERA webHotel
webHotel is fully customizable website design and management solution that offers the most technologically advanced and easiest to implement feature set specifically for hotels and chains.
The webHotel platform features three key components, which create a truly integrated hotel website transaction solution with smart merchandising:
A Content Management System allows for customizable website design and flexibility.
The Experience Manager delivers personalized content to the guest to enhance the user experience and increase bookings .
An Integrated Booking Engine drives more revenue .
webHotel works with OPERA Reservation System and with myfidelio.net to bring web booking features and intelligent online merchandising within reach of any size hotel.
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Booking Engine
E-Marketing
A strategic online marketing plan allows your hotel to target potential guests, learn even more about their preferences and deliver custom content through multiple marketing channels. The ultimate result is a higher conversion of your website and increased direct revenues at lower costs.
Our e-marketing program is offered by MICROS eCommerce. As a digital agency devoted to the hospitality industry for the past 10 years, MICROS eCommerce has provided full-service, customized Internet marketing solutions to more than 1.000 clients all over the world – including hotels and resorts, spas, restaurants, hospitality ownership and management groups, and other companies with a need for comprehensive interactive services.
MICROS eCommerce’s e-marketing program includes:
- Search engine optimization, to maximize exposure through natural-search rankings.
- Paid-search marketing and digital media, to target guests with specific preferences.
- Email marketing, tailored with personalized messaging.
- Social-media marketing, to increase brand awareness and loyalty.
- Analytics and reporting, to interpret your results and provide new insights.
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