Schedule at a Glance

Sunday, May 2

Monday, May 3

Tuesday, May 4

Monday, 12:15 PM Industry Keynote Session:
The Stores of 2030

What will be the most notable changes that retailers will face in the coming 20 years? Which retailers are best positioned to take advantage of those changes? Forrester will present qualitative and quantitative data and findings on the impact of the Internet in particular on store layouts, labor force efficiency, assortment planning, and shopper loyalty both on retailers around the world and into the future.

Presented by: Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research

Presenter’s Focus
Sucharita serves eBusiness & Channel Strategy professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and Social Computing in the retail world. She has also authored “The State Of Retailing Online,” a joint study conducted annually with Shop.org and a leading industry benchmark publication.

Previous Work Experience
Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys “R” Us, where she was a merchant in the Babies “R” Us division and a store manager in one of the company’s largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.

Education
Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.

Customer Appreciation Event

Join us Monday night for our Customer Appreciation Event. After a full day of expanding your mind we'll take a ride to Jillian's - right across the street from iconic Fenway Park! Enjoy a delicious dinner, shoot some pool, put together a quick game of bowling, or just relax in the overstuffed chairs. You'll be away from the crowds and enjoying the evening in the private party room of one of Boston's favorite hot spots.