MICROS Systems, Inc. - Fidelio - Property Management, Point-of-Sale, Sales and Catering, Central Reservations, PMS, CRS, CRM, Table Management, Hospitality Technology, Revenue Management, Yield Management, Materials Control, Suites Management, EPOS, POS, Business Intelligence, Labor Management, Inventory Control, Transaction Analyzer, Guest Services, Product Management, Financial Management, Web-based Reporting, Enterprise Solution, Touchscreen terminals, POS Peripherals, Point of Sale Peripherals, POS Supplies, Point of Sale Supplies, Hand-held POS, Hand-held Point of Sale, Paging Solutions, Retail POS, Retail Point of Sale, Alert Management, Loss Prevention, Gift Card, Loyalty Programs, Frequent Dinner, Sales Force Automation, Kiosk, Web-Ordering, GSA

MICROS Systems, Inc. Point of Sale Software

OPERA Sales Force Automation

OPERA Sales Force Automation System (SFA)
OPERA Sales Force Automation is a central Sales support tool for the hotel chain’s regional or national Sales team. SFA features are designed to maximize sales for the chain at large, regardless of where the business may materialize. SFA’s lead handling module communicates prospective business to selected hotels. When running as part of an OPERA PMS multi-property complex, SFA staff may view inventory and book directly into participating properties. SFA is fully integrated with OPERA’s central reservation system, ORS.

Key Features

Lead Management: SFA communicates prospective business as leads that are sent to selected chain properties based on customer preference and hotel features. Hotels running OPERA Sales and Catering or PMS can receive leads directly into their systems. Fax and email may also be used for lead sending. Hotels without OPERA can receive and answer leads via the Web Lead Reply feature. Reports are provided for lead analysis.
FIT Contracts: This set of features assists Sales staff with negotiating contracts and monitoring production. OPERA PMS’s extensive rate handling features may be used to define bulk discounts and to subscribe rates to participating hotels. FIT Contracts also tracks materialization of negotiated contracts.
F&B Meeting Agenda: This tool lets Sales capture high-level meeting and food and beverage requirements, even if they are vague and subject to change. The F&B Meeting agenda gives lead recipients the catering details needed to respond to a lead.
Multi-Property Interaction: When SFA is configured as part of a multi-property hotel complex running OPERA PMS and Sales and Catering, SFA staff can view sleeping room and function space availability across all properties in the cluster. SFA users can book directly into a property using the standard OPERA PMS and S&C business block.
OCIS Integration: SFA and the OPERA Customer Information System (OCIS) share the same profile database. SFA/OCIS integration allows SFA users to search for company, travel agent, and source profiles in OCIS and create new OCIS profiles. Through SFA’s integration with OCIS, SFA has access to chain-wide production statistics and business materialization details.